STREETWISE® News 

Washington DC Map
November 8th, 2006
STREETWISE® Washington DC Map – November 11th is Veterans Day, the day we honor every man and woman who has put on the uniform, taken the oath and left home to serve. For all those, past and present, who have made the sacrifice, we thank you.


Mexico City Map
October 30th, 2006
STREETWISE® Mexico City Map – Death, personified as a female skeleton, is a welcome guest at Dia de los Muertos or Day of the Dead celebrations in Mexico. Families begin by lavishly decorating gravesites with marigolds and picnic feasts hoping to lure the spirits of departed relatives back for a yearly reunion. Candles glow as everyone eats, drinks, and reminisces about the departed while contemplating the inevitable. Loaves of bread decorated with pink or blue icing (pan de muerto) and sugar candies in the shape of skulls are part of the enticement demonstrating that even death has a sweet tooth.


Fort Worth Map
October 24th, 2006
STREETWISE® Fort Worth Map – A strict dress code of authentic cowboy gear is required if you want to take part in the Wagon Train Trail Drive that opens the Red Steagall Cowboy Gathering and Western Swing Festival. Modern cowgirls and cowboys head to the historic district of the Fort Worth Stockyards for three days of western heritage appreciation. Set your inner “Howdy pardner“ free with chuck wagon cooking lessons, horsemanship clinics, a ranch rodeo, cowboy music and some eloquent cowboy poetry. If you get too drunk on whiskey Saturday night you can always redeem yourself on Sunday in cowboy church.


Berlin Map
October 16th, 2006
STREETWISE® Berlin Map – For two weeks monuments, boulevards and landmarks throughout the city are illuminated in a spectacular wash of color during the Berlin Festival of Lights. The inky fall sky is the perfect backdrop for the opening fire and laser show taking place at the TV Tower on October 17th.


Umbria Map
October 11th, 2006
STREETWISE® Umbria Map – Perugina becomes the epicenter for the world of chocolate as Eurochocolate 2006 commences on October 14th. Demonstrations, discussions, competitions and of course tasting of the elixir of happiness will continue for an entire delicious week.


Toronto Map
September 12th, 2006
STREETWISE® Toronto Map – Cannes may be big and glitzy, but the Toronto International Film Festival is where the industry gets down to business. Not only are all-important distribution deals made here, but it is the starting gun for the Oscar race. 352 films from 61 countries will be screened; among the most anticipated are Babel with an international cast headed by Brad Pitt, A Good Year set in the South of France with a very Cary Grant-ish Russell Crow, Breaking and Entering entwining Jude Law with both Robin Wright Penn and Juliette Binoche, and the very controversial Death of a President. Amazing Grace, depicting William Wilberforce’s anti-slavery crusade in England will close the festival on Saturday.


Downtown Manhattan Map
September 11th, 2006
STREETWISE® Downtown Manhattan Map – The day that changed the world is remembered. For every loss and every hope.


Spain Map
August 29nd, 2006
STREETWISE® Spain Map – Yes, there’s the Prado in Madrid, the Alhambra in Granada, the Sagrada Familia in Barcelona and fabulous flamenco in Seville, but nothing quite compares to the festival of La Tomatina. What began in the 1940’s as a minor food fight between friends has escalated to an annual event (the last Wednesday in August) drawing upwards of 20,000 people to Buñol, outside of Valencia. 100,000+ kilos of overripe tomatoes are brought in to the main square for an hour of good-natured vegetal warfare as residents and visitors hurl the squished pulp at each other until the streets are swimming in lycopene.


Boston Map
August 22nd, 2006
STREETWISE® Boston Map – They’re baaack…from now until the middle of September students flock back to campus like swallows returning to Capistrano. While this occurs around the country, perhaps nowhere is the freshman influx more acute than in Boston, which is home to over 50 institutions of higher learning. If you know someone who is striking out on their own for the first time, give them a leg up on the competition – get them a good map so they can at least find their way back to the dorm. Maybe they’ll even study.


provence map
August 14th, 2006
STREETWISE® Provence Map - August in Provence is a sensory overload with lavender festivals, village markets at their peak and patrimonial celebrations in full swing. One event not to miss is the Carreto Ramado in Saint Remy de Provence: a procession of 50 horses pulls a cart decorated with bountiful fruit and flower branches through the town accompanied by villagers in colorful, local costume.


Brussels Map
August 7th, 2006
STREETWISE® Brussels Map - It only takes four hours for 100+ focused gardeners to lay over 800,000 begonia petals on the cobblestones of the Grand Place in the center of Brussels. The resulting “Flower Carpet” is a stunning exhibition of color and design. The event only occurs every two years so plan accordingly.


Edinburgh Map
July 30th, 2006
STREETWISE® Edinburgh Map - August is Festival Month in Edinburgh, highlighted by the hugely popular Fringe Festival. 1,867 different shows ranging from the old guard (Shakespeare) to the avant-garde (Hello Daila by the group Piggy Nero) will be performed until August 28th in a variety of venues (theatres, concert halls, a telephone booth, back of a taxi). Discounted tickets are available at the Half-Price Hut at the corner of Waverly Bridge and Princes Street.


France Map
July 17th, 2006
STREETWISE® France Map - Three brutal days climbing the peaks of Alpe d’Huez and the Izoard and Galibier passes, plus one decisive time trial are still ahead for the riders in the Tour de France. Will Floyd Landis’ hip hold him back? Will another spectacular crash cart riders out of the race in an ambulance? Who will be sporting the yellow jersey after a victorious ride down the Champs Elysées in the final stage on Sunday? Sans Lance, the field is wide open.


Spain Map
July 10th, 2006
STREETWISE® Spain Map - In Pamplona the running of the bulls may be more appropriately named the running of the tourists, but it’s still dicey business when a speeding half-ton, horned megalith is bearing down on you for the 800 meter route through town. The Fiesta de San Fermin concludes with a final run on Friday, July 14.


Worldwise World Map
July 5th, 2006
STREETWISE® World Map - The largest authentic world competition boils down to 22 men on a patch of grass in Berlin at 20:00 on July 9th:
30,000,000,000
1,500,000,000
11,000,000
3,070,000
51,800
41,100
15,000
334
140
64
46
32
27
12
11
4
1
cumulative audience
TV rights revenues
fans at the fanfest
total tickets
spectators per match average
hours of television coverage
volunteers
yellow cards (as of 7-4-06)
total goals (as of 7-4-06)
matches in total
referees
teams for the finals
red cards (as of 7-4-06)
stadiums
men per team
teams in semi finals
final match


Tuscany Map
June 26th, 2006
STREETWISE® Tuscany Map - Three blindingly fast laps around the perimeter of Siena's town center is all it takes to win or lose neighborhood bragging rights in this century's old horse race. The winning contrada (city district) is awarded the distinctively designed Palio (banner) and the right to lord it over the rest of the contrade.


Monreal Map
June 19th, 2006
STREETWISE® Montreal Map - Jet-setters, racing fans and auto enthusiasts converge on Montreal this week for the Canadian Grand Prix, one of the liveliest parties in North America. The track is a metro stop away from downtown, making it one of the most accessible on the international circuit. Fernando Alonso may take home another first place for the Renault team, but fans would be ecstatic to see hometown native Jacques Villeneuve on the podium.


New York New Jersey Map
June 12th, 2006
STREETWISE® NY NJ Metropolitan Road Map - Tiger Woods, Phil Mickelson and Vijay Singh ruin a good walk this Thursday when the US Open begins at the humbling Winged Foot Course in Mamaroneck NY.


Paris Map
June 5th, 2006
STREETWISE® Paris Map - Forget the inverted pyramid, the action this week is at Roland Garros, home of the second round of grand slam tennis: the French Open. If you prefer seeing something with a little less neck twisting head to La Musée de l’Orangerie to see the recently completed renovation of the galleries housing Monet’s epic Waterlilies. Les Nymphéas were too large to move during the reconstruction so they were encased in protective cocoons and hibernated while the work proceeded around them. They have reemerged and hang in the original oval galleries - the dusk series in one and the sunrise series in the other.


Charleston SC Map
May 30th, 2006
STREETWISE® Charleston SC Map - Charleston exudes charm all year long but particularly so for the next two weeks (until June 11) as Spoleto Festival USA and Piccolo Spoleto are in full swing. International artists and attendees feast on the delicious low country cuisine between performances of dance, theatre, opera, music and circus. Piccolo Spoleto stages events for everyone – over half have no admission charge and many are geared for children.


London Map
May 22nd, 2006
STREETWISE® London Map - Called the Olympics of Gardening, The Chelsea Flower Show carpets over 11 acres of the Royal Hospital Ground this week with beauteous blooms and babbling brooks in profusion. Over 8,000 bottles of champagne will toast the achievements of prominent gardeners from around the world competing for gold, silver, and bronze medals in this ultimate dirt fest.


Tokyo Map
May 15th, 2006
STREETWISE® Tokyo Map - The Sanja Matsuri festival begins on Friday May 19th - head to the Asakusa Shrine, the oldest shrine in Tokyo, and squeeze into the streets for three days of parades and parties. Portable shrines called mikoshi are carried through the streets in a packed processional, food stands offer a myriad of delectable tidbits and this may your only chance to see the full body tattoos of Yakuza gang members.


Prague Map
May 8th, 2006
STREETWISE® Prague Map - Thursday, May 11, is the opening night for Prague Spring, the internationally acclaimed and beloved music festival. A new staging of Don Giovanni will take place at the Estates Theatre, where Mozart originally premiered the same opera in 1787.


Baltimore Map
May 1st, 2006
STREETWISE® Baltimore Map - Forget the soaring gas prices - go kinetic! The wackiest modes of transportation are in high gear at the Baltimore Kinetic Sculpture Race this weekend.


Amsterdam Map
April 25th, 2006
STREETWISE® Amsterdam Map - Wear ALL of your orange clothing and celebrate Queen’s Day, a riotous party and nationwide yard sale


London Map
June 12th, 2006
STREETWISE® London Map - The 26.2 mile party known as the London Marathon takes place this Sunday, April 23.








New STREETWISE® Tokyo Map Simplifies City for Westerners

STREETWISE Tokyo, the newest map title from STREETWISE® Maps, transforms one of the most complicated cities for foreigners into a series of navigable neighborhoods, readily accessible and easy to reach with simple directions and clear graphics for the Tokyo subway.

Sarasota, Florida (PRWEB) July 27, 2005–Tokyo is no place to be stuck with an inferior map. If you only have a few days to enjoy the city, spending half of it lost in the subway is a waste of time. This is why STREETWISE® Maps put so much effort into their newest title, STREETWISE
® Tokyo.

“It had to be done,” says Michael Brown, President of STREETWISE
® Maps. “Tokyo is the Mount Everest of cartography – without oxygen.” Streets with no names, a street grid resembling a noodle bowl and the fact that only a small portion of signage is in English all contribute to the map making altitude sickness other companies have encountered.

STREETWISE
® Tokyo is based on the subway system, the key to understanding how to navigate this unfamiliar terrain. On top of the easy to read map of metropolitan Tokyo are the multicolored defined subway lines. STREETWISE® has simplified the process of figuring out fares, routes and transfer points by including detailed instructions. The entire subway is clearly depicted so it’s easy to make your way from the congested crossroads of Shinjuku to the calm of the Meiji Shrine.

STREETWISE
® Tokyo also includes inset maps of Tokyo’s important districts: Shinjuku, Shibuya, Ginza, Harajuku, Akasaka, Aoyama, Roppongi, Azuba, Marunouchi, Ueno and Asakusa. These Tokyo map insets are intensely detailed with railroad and subway entrances and exits, hotels, museums, sites, major building landmarks and address system overlaid on the Tokyo street grid, making the city not only easier to comprehend but puts you in the right mood to enjoy it.

Brown and his associates spent months doing the kind of research that most companies don’t have the time or the inclination to do anymore: they walked, and walked and walked. “This is the only way to be sure that what you’re offering the traveler is what they will encounter once they get there” adds Brown. “You’ll understand the true value of this map once you’re there.” First time Tokyo visitors have no idea how right he is.

About STREETWISE
® Maps Inc.:

STREETWISE® Maps, the originator of the laminated accordion-fold map format, has been producing great maps of major destinations around the world since 1984. Sleek and stylish, these maps give you the tools you need to navigate like a native. Often imitated, STREETWISE
® still dominates the market due to exceptional clarity, accuracy and convenience. Savvy travelers know that if it’s worth the trip, it’s worth getting STREETWISE®.


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